Opportunities NB will once again reach out to remote workers across Canada to highlight the benefits of living and working remotely in New Brunswick.
In partnership with regional economic development and business organizations across the province, ONB first launched the ‘Live For The Moment’ program as an eight-week pilot in March of this year, targeting remote workers in major urban centres like Montreal, Ottawa, and Toronto.
For the second phase, they will expand to target markets in Alberta and Quebec.
“By attracting new people to our province, we also open the door to incredible opportunities for economic, social, and cultural growth; opportunities that make our province a great place to work, live and grow,” said Arlene Dunn, the minister responsible for Opportunities NB, in a release.
The campaign targets young professionals aged 25 to 35 who are no longer tied to the office, or even a particular city, because their profession allows them to work from anywhere.
“In just the first quarter of this year, over 3,500 people migrated here from other parts of Canada,” said Dunn. “It’s already led to a significant boom in our housing market which has led to more construction, more jobs, and growth in our economy.”
RELATED: Remote Workers Can ‘Live For The Moment’ In New Brunswick
Key features that make New Brunswick appealing for young professionals are highlighted, such as being minutes from lakes or rivers, having lower home prices, and enjoying a more relaxed lifestyle.
Susy Campos is the CEO of 3+ Economic Development Corporation, a partner in the initiative. In an interview with Huddle, she said because of the first eight-week campaign, 21 families have made the move to New Brunswick and 150 families are still considering the move.
“We’re still in conversation with quite a few families that are still exploring the move, but 21 have actually moved. Some of which have been here for four months,” she said.
She also added that this second eight-week campaign will expand to target markets in Fort McMurray, Alberta; Edmonton, Alberta; and Sherbrooke, Quebec.
“Even though [Toronto, Montreal, and Ottawa] were our target markets, we got a lot of response from people from out west, responding to our campaign as well. So that triggered us to think ‘Well, maybe we should look at out west as well, and see what the response is.”
More information on the campaign can be found on the Live for the Moment website.
Liam Floyd is an intern for Huddle, an Acadia Broadcasting content partner.
